Since 2021, I have worked with my alma mater's Admissions and External Relations Department sand the Office of the President. Meeting directly with institutional stakeholders, I conceptualized, produced, and edited videos for social media, promotional, and fundraising use. I used the flexibility of FIT's brand guidelines to bring fresh visuals to each project while staying true to the institution's identity. This is a collection of some of that work.
FIT DREAMS
I had the opportunity to conceptualize and direct a promotional video unveiling The Fashion Institute of Technology's New Academic Building, a project in development for 20 years. I approached this in an optimistic, inspirational direction, juxtaposing student interviews with dynamic motion graphics reflective of FIT's creative student body.
I worked with FIT's External Relations department along with the President's office to create this uplifting piece that showcases the uninhibited, limitless potential of FIT students and their dreams.
Left to Right:
Only at FIT (2024)
Working with the Admissions Department, I conceived, directed, and edited this promotional video using a traditional documentary approach. I built it around student interviews and testimonials, paired with b-roll that captures what makes FIT unique and vibrant.
FIT Stories (2026)
I directed and edited this short for FIT's annual Gala in Spring 2026. I interviewed eight accomplished alumni and exceptional students, whose stories of creativity and opportunity span fashion, science, business, and the arts. Shown at the Gala, the film gave attendees a human look at the students and alumni their support makes possible.